However, LeEco’s planned climax to its two-hour press conference had to be scrapped at the last minute after one of its prototype electric cars was involved in a crash during its drive from Los Angeles to San Francisco.
Another prototype was flown over from London, where it is appearing in a forthcoming Transformers movie directed by Michael Bay, but the flight was delayed, missing the beginning of the show.
Instead of being driven on stage by an autonomous car, LeEco’s founder YT Jia ran up on foot.
Our path to development [of the company] has been full of obstacles, he joked in Chinese.
It shouldn’t be me who is running out here because that is really not too exciting.
The prototype Le SEE car, which has adjustable seating and a steering wheel that disappears into its dashboard, arrived later and was shown to attendees after the stage show ended.
LeEco said last month that it had raised $1bn for its electric car venture alone.
It is also partnering with US-based Faraday Future, a secretive but well-funded developer of autonomous cars in which it is also an investor, to build LeEco’s mobile and content services into Faraday’s vehicles.
Despite LeEco’s own car failing to appear on stage, Mr Jia revealed that Faraday Future would perhaps unveil its first production car in January at the Consumer Electronics Show.
尽管乐视电动车未能现身舞台，贾跃亭透露法拉第未来或许会在1月份消费电子展(Consumer Electronics Show)上发布首款量产电动车。
That announcement appeared to come as a surprise to a Faraday Future executive sitting in the audience, who was shown shaking his head and seeming to gesture to Mr Jia that he did not want the news — shared privately before the stage show began — made public.
The executive smiled politely as Mr Jia, addressing the audience in Chinese, went ahead anyway.
LeEco is the latest Chinese consumer electronics group to cross the Pacific, following DJI’s drones, Xiaomi’s smart TV boxes and mobile accessories, Yi’s action cameras and Huami’s fitness trackers.
With its broad challenge to Apple, Google, Samsung and Amazon, LeEco claims that its differentiator is providing a consistent experience across its ecosystem of devices.
It is also aggressive on pricing with its LeMall ecommerce store, which will sell a 7ft ultra-high-definition television for $5,000 and a flagship smartphone for $400, with extra discounts offered through its LeRewards loyalty programme.
The ambition is eye-watering but history shows that breaking into the US market is a fearsome task, said Ben Wood, analyst at CCS Insight.
此番雄心令人折服，但历史表明，进军美国市场是一项艰巨任务，技术咨询公司CCS Insight的分析师本.伍德(Ben Wood)说，他们将不得不烧掉天量资金才能有一定作为。
They will have to spend ridiculous amounts of money to move the needle. Rob Chandhok, LeEco’s chief R&D officer for North America, said the company was reconstructing the value chain of electronics and media, while providing a more elegant and intuitive bridge that will solve the problem of a fragmented user experience.
However, Mr Wood said that consumers may find the large number of different LeEco products and brands confusing, despite the very punchy pricing.
LeEco’s online video service in China has 730m users and it has sold 70m smartphones there in the past year.
To prepare for its US move, it recently acquired US television set manufacturer Vizio for $2bn and purchased 49 acres of office space in Silicon Valley from Yahoo, where it intends to house 12,000 employees.
Executives from film studio Lionsgate, media group Vice and chipmaker Qualcomm appeared on stage at Wednesday’s event.
Each is providing content and technology to LeEco.
Mr Jia said America was LeEco’s top priority before expanding to the rest of the world.
Some say that LeEco is the Chinese Netflix and some say that it is Apple, Others say LeEco is crazy to come to the back yard of these companies to get their piece of the pie .Amazon, Netflix, Tesla and Disney all together, he said.
The path is long and arduous — but isn’t the meaning of life perpetually trying to explore the unknowns of the world?