Apple is forecast to reportiPhone sales of about 45m units on Tuesday when it releases earnings for itsfiscal fourth quarter, according to analysts, marking the third successivequarter of decline for its flagship product. That would take total iPhone salesto 211m for Apple’s 2016 financial year, which is about 9 per cent lower thanthe previous year.
Though the drop has long beenanticipated by investors based on Apple’s guidance, the result is a starkturnround after Apple’s blockbuster 2015, which saw iPhone sales surgeby 37 percent to 231m, thanks to huge demand for the iPhone 6.
While the iPhone 6S was unableto sustain that level of growth, many on Wall Street have become moreoptimistic about the prospects for itsApple’s latest version modelafterAppleexecutives said last quarter that sales had passed the“low point”.
Mobile operators in the US andEurope, as well as some component suppliers, have voiced their confidence inearly sales of the iPhone 7, which some analysts say may also see an addedboost from Samsung’s withdrawal of its Note 7 smartphone following a spate ofbattery fires.
美国和欧洲的移动运营商以及部分组件供应商已表示，iPhone 7的初步销售形势让他们有信心；一些分析师表示，三星(Samsung)在一连串电池着火事件后停产Note 7智能手机，可能也会带来额外的促进。
Although iPhone unit sales areamong the most closely watched figures among investors when Apple reports itsquarterly earnings, analysts are also anticipating an increase to the averageselling price of a handset owing to the popularity of the iPhone 7 Plus, whichis sold out for weeks on Apple’s website.
虽然在苹果的季度盈利报告中，iPhone销量是投资者最关注的数据之一，但分析师还预期手机平均销售价格将增加，这归功于iPhone 7 Plus的畅销，几周来该手机在苹果网站上一直脱销。
While many on Wall Streetanticipate that Apple’s smartphone sales will be little better than flat yearon year in the December quarter, more bullish investors are already looking ata larger wave of upgrades by customers when next year’s iPhone arrives.
After reporting earnings onTuesday, Apple is also expected to unveil new Macs on Thursday. Reporters havebeen invited to a press event at its Cupertino headquarters with the tagline“Hello again”. Many have interpreted the invitation as a reference to theoriginal launch in 1984, when the computer famously introduced itself with thewords “Hello, I am Macintosh”.